diff --git a/docs/deployment.md b/docs/deployment.md
index c3fa4ddd..e4b2ff40 100644
--- a/docs/deployment.md
+++ b/docs/deployment.md
@@ -1,9 +1,51 @@
-## Deploy
+# Deploy
 
 Every plugin can either be deployed as a stand-alone bot, or combined with other plugins in one deployment.
 
 > **Heads up!** Note that most [plugins in the @probot organization](https://github.com/search?q=topic%3Aprobot-plugin+org%3Aprobot&type=Repositories) have an official hosted integration that you can use for your open source project. Use the hosted instance if you don't want to deploy your own.
 
+## Create the GitHub Integration
+
+1. [Create a new GitHub Integration](https://github.com/settings/integrations/new) with:
+    - **Homepage URL**: the URL to the GitHub repository for your plugin
+    - **Callback URL** and **Webhook URL**: Use `https://example.com/` for now, we'll come back in a minute to update this with the URL of your deployed plugin.
+    - **Webhook Secret**: Generate a unique secret with `openssl rand -base64 32` and save it because you'll need it in a minute to configure your deployed plugin.
+    - **Permissions & events**: See `docs/permissions.md` in the plugin for a list of the permissions and events that it needs access to.
+
+1. Download the private key from the Integration
+
+1. Make sure that you click the green **Install** button on the top left of the integration page. This gives you an option of installing the integration on all or a subset of your repositories.
+
+## Deploy the plugin
+
+To deploy a plugin to any cloud provider, you will need 3 environment variables:
+
+- `INTEGRATION_ID`: the ID of the integration, which you can get from the [integration settings page](https://github.com/settings/integrations).
+- `WEBHOOK_SECRET`: the **Webhook Secret** that you generated when you created the integration.
+- `PRIVATE_KEY`: the contents of the private key you downloaded after creating the integration.
+
+### Heroku
+
+TODO: Generic docs for deploying a plugin to Heroku
+
+### Now
+
+Zeit [Now](http://zeit.co/now) is a great service for running Probot plugins. After [creating the GitHub Integration](#create-the-github-integration):
+
+1. Make sure you have a local clone of the plugin that you want to deploy. e.g. `git clone https://github.com/probot/stale`
+
+1. Install the now CLI with `npm i -g now`
+
+1. Run `now` to deploy, replacing the `INTEGRATION_ID` and `WEBHOOK_SECRET` with the values for those variables, and setting the path for the `PRIVATE_KEY`:
+
+        now -e INTEGRATION_ID=aaa \
+            -e WEBHOOK_SECRET=bbb \
+            -e PRIVATE_KEY="$(cat ~/Downloads/*.private-key.pem)"
+
+1. Once the deploy is started, go back to your [integration settings page](https://github.com/settings/integrations) and update the **Callback URL** and **Webhook URL** to the URL of your deployment (which `now` has kindly copied to your clipboard).
+
+Your plugin should be up and running!
+
 ## Combining plugins
 
 To deploy a bot that includes multiple plugins, create a new app that has the plugins listed as dependencies in `package.json`:
@@ -27,7 +69,3 @@ To deploy a bot that includes multiple plugins, create a new app that has the pl
  }
 }
 ```
-
-## Heroku
-
-TODO: Generic docs for deploying a plugin to Heroku