diff --git a/llvm/CODE_OWNERS.TXT b/llvm/CODE_OWNERS.TXT
index 75a38d094727..4e6206cb8c2a 100644
--- a/llvm/CODE_OWNERS.TXT
+++ b/llvm/CODE_OWNERS.TXT
@@ -158,3 +158,15 @@ D: libLTO, IR Linker
 N: Peter Zotov
 E: whitequark@whitequark.org
 D: OCaml bindings
+
+N: Justin Bogner
+E: mail@justinbogner.com
+D: InstrProfiling and related parts of ProfileData
+
+N: Diego Novillo
+E: dnovillo@google.com
+D: SampleProfile and related parts of ProfileData
+
+N: Duncan P. N. Exon Smith
+E: dexonsmith@apple.com
+D: Branch weights and BlockFrequencyInfo