diff --git a/drivers/memory/renesas-rpc-if.c b/drivers/memory/renesas-rpc-if.c
index 4316988d791a..61c288d40375 100644
--- a/drivers/memory/renesas-rpc-if.c
+++ b/drivers/memory/renesas-rpc-if.c
@@ -317,6 +317,9 @@ int rpcif_hw_init(struct rpcif *rpc, bool hyperflash)
 	regmap_update_bits(rpc->regmap, RPCIF_PHYCNT, RPCIF_PHYCNT_PHYMEM_MASK,
 			   RPCIF_PHYCNT_PHYMEM(hyperflash ? 3 : 0));
 
+	/* DMA Transfer is not supported */
+	regmap_update_bits(rpc->regmap, RPCIF_PHYCNT, RPCIF_PHYCNT_HS, 0);
+
 	if (rpc->type == RPCIF_RCAR_GEN3)
 		regmap_update_bits(rpc->regmap, RPCIF_PHYCNT,
 				   RPCIF_PHYCNT_STRTIM(7), RPCIF_PHYCNT_STRTIM(7));