diff --git a/drivers/media/i2c/ov2740.c b/drivers/media/i2c/ov2740.c
index 33025c6d23ac..fd0b6a903ec1 100644
--- a/drivers/media/i2c/ov2740.c
+++ b/drivers/media/i2c/ov2740.c
@@ -7,6 +7,8 @@
 #include <linux/i2c.h>
 #include <linux/module.h>
 #include <linux/pm_runtime.h>
+#include <linux/nvmem-provider.h>
+#include <linux/regmap.h>
 #include <media/v4l2-ctrls.h>
 #include <media/v4l2-device.h>
 #include <media/v4l2-fwnode.h>
@@ -59,6 +61,21 @@
 #define OV2740_TEST_PATTERN_ENABLE	BIT(7)
 #define OV2740_TEST_PATTERN_BAR_SHIFT	2
 
+/* ISP CTRL00 */
+#define OV2740_REG_ISP_CTRL00		0x5000
+/* ISP CTRL01 */
+#define OV2740_REG_ISP_CTRL01		0x5001
+/* Customer Addresses: 0x7010 - 0x710F */
+#define CUSTOMER_USE_OTP_SIZE		0x100
+/* OTP registers from sensor */
+#define OV2740_REG_OTP_CUSTOMER		0x7010
+
+struct nvm_data {
+	char *nvm_buffer;
+	struct nvmem_device *nvmem;
+	struct regmap *regmap;
+};
+
 enum {
 	OV2740_LINK_FREQ_360MHZ_INDEX,
 };
@@ -915,6 +932,130 @@ static int ov2740_remove(struct i2c_client *client)
 	return 0;
 }
 
+static int ov2740_load_otp_data(struct i2c_client *client, struct nvm_data *nvm)
+{
+	struct ov2740 *ov2740 = to_ov2740(i2c_get_clientdata(client));
+	u32 isp_ctrl00 = 0;
+	u32 isp_ctrl01 = 0;
+	int ret;
+
+	ret = ov2740_read_reg(ov2740, OV2740_REG_ISP_CTRL00, 1, &isp_ctrl00);
+	if (ret) {
+		dev_err(&client->dev, "failed to read ISP CTRL00\n");
+		goto exit;
+	}
+	ret = ov2740_read_reg(ov2740, OV2740_REG_ISP_CTRL01, 1, &isp_ctrl01);
+	if (ret) {
+		dev_err(&client->dev, "failed to read ISP CTRL01\n");
+		goto exit;
+	}
+
+	/* Clear bit 5 of ISP CTRL00 */
+	ret = ov2740_write_reg(ov2740, OV2740_REG_ISP_CTRL00, 1,
+			       isp_ctrl00 & ~BIT(5));
+	if (ret) {
+		dev_err(&client->dev, "failed to write ISP CTRL00\n");
+		goto exit;
+	}
+
+	/* Clear bit 7 of ISP CTRL01 */
+	ret = ov2740_write_reg(ov2740, OV2740_REG_ISP_CTRL01, 1,
+			       isp_ctrl01 & ~BIT(7));
+	if (ret) {
+		dev_err(&client->dev, "failed to write ISP CTRL01\n");
+		goto exit;
+	}
+
+	ret = ov2740_write_reg(ov2740, OV2740_REG_MODE_SELECT, 1,
+			       OV2740_MODE_STREAMING);
+	if (ret) {
+		dev_err(&client->dev, "failed to start streaming\n");
+		goto exit;
+	}
+
+	/*
+	 * Users are not allowed to access OTP-related registers and memory
+	 * during the 20 ms period after streaming starts (0x100 = 0x01).
+	 */
+	msleep(20);
+
+	ret = regmap_bulk_read(nvm->regmap, OV2740_REG_OTP_CUSTOMER,
+			       nvm->nvm_buffer, CUSTOMER_USE_OTP_SIZE);
+	if (ret) {
+		dev_err(&client->dev, "failed to read OTP data, ret %d\n", ret);
+		goto exit;
+	}
+
+	ov2740_write_reg(ov2740, OV2740_REG_MODE_SELECT, 1,
+			 OV2740_MODE_STANDBY);
+	ov2740_write_reg(ov2740, OV2740_REG_ISP_CTRL01, 1, isp_ctrl01);
+	ov2740_write_reg(ov2740, OV2740_REG_ISP_CTRL00, 1, isp_ctrl00);
+
+exit:
+	return ret;
+}
+
+static int ov2740_nvmem_read(void *priv, unsigned int off, void *val,
+			     size_t count)
+{
+	struct nvm_data *nvm = priv;
+
+	memcpy(val, nvm->nvm_buffer + off, count);
+
+	return 0;
+}
+
+static int ov2740_register_nvmem(struct i2c_client *client)
+{
+	struct nvm_data *nvm;
+	struct regmap_config regmap_config = { };
+	struct nvmem_config nvmem_config = { };
+	struct regmap *regmap;
+	struct device *dev = &client->dev;
+	int ret = 0;
+
+	nvm = devm_kzalloc(dev, sizeof(*nvm), GFP_KERNEL);
+	if (!nvm)
+		return -ENOMEM;
+
+	regmap_config.val_bits = 8;
+	regmap_config.reg_bits = 16;
+	regmap_config.disable_locking = true;
+	regmap = devm_regmap_init_i2c(client, &regmap_config);
+	if (IS_ERR(regmap))
+		return PTR_ERR(regmap);
+
+	nvm->regmap = regmap;
+
+	nvmem_config.name = dev_name(dev);
+	nvmem_config.dev = dev;
+	nvmem_config.read_only = true;
+	nvmem_config.root_only = true;
+	nvmem_config.owner = THIS_MODULE;
+	nvmem_config.compat = true;
+	nvmem_config.base_dev = dev;
+	nvmem_config.reg_read = ov2740_nvmem_read;
+	nvmem_config.reg_write = NULL;
+	nvmem_config.priv = nvm;
+	nvmem_config.stride = 1;
+	nvmem_config.word_size = 1;
+	nvmem_config.size = CUSTOMER_USE_OTP_SIZE;
+
+	nvm->nvmem = devm_nvmem_register(dev, &nvmem_config);
+	if (IS_ERR(nvm->nvmem))
+		return PTR_ERR(nvm->nvmem);
+
+	nvm->nvm_buffer = devm_kzalloc(dev, CUSTOMER_USE_OTP_SIZE, GFP_KERNEL);
+	if (!nvm->nvm_buffer)
+		return -ENOMEM;
+
+	ret = ov2740_load_otp_data(client, nvm);
+	if (ret)
+		dev_err(dev, "failed to load OTP data, ret %d\n", ret);
+
+	return ret;
+}
+
 static int ov2740_probe(struct i2c_client *client)
 {
 	struct ov2740 *ov2740;
@@ -964,6 +1105,10 @@ static int ov2740_probe(struct i2c_client *client)
 		goto probe_error_media_entity_cleanup;
 	}
 
+	ret = ov2740_register_nvmem(client);
+	if (ret)
+		dev_err(&client->dev, "register nvmem failed, ret %d\n", ret);
+
 	/*
 	 * Device is already turned on by i2c-core with ACPI domain PM.
 	 * Enable runtime PM and turn off the device.